Would You Rather? Brunch Edition

There are two types of people in this world. The ones who order sweet, and the ones who go all in on savory. The early risers and the slow brunchers. The coffee first crowd and the mimosa enthusiasts. Brunch is full of choices, and honestly, that is part of what makes it so fun. If […]

Best Breakfast in Town: How to Choose the Perfect Egg Dish at Squeeze In

Eggs may be a breakfast classic, but the way you order them says a lot about the kind of brunch you are craving. Some mornings call for rich hollandaise and a perfectly poached egg. Some call for a huge, flavor-packed omelette. Some mornings just need the comfort of eggs, toast, potatoes, and a hot cup […]

Celebrating 52 Years of the Best Breakfast in Truckee, California

Squeeze In Franchising Breakfast

A Legacy of Love, Risk, and Really Good Omelettes If you’ve ever searched for the best breakfast in Truckee, chances are you’ve already heard whispers about a tiny, legendary spot tucked into historic downtown. For 52 years, Squeeze In has been more than just a place to eat—it’s been a rite of passage for locals, […]

Your Go-To Brunch Order Says More About You Than You Think

There is something comforting about not needing to look at the menu. You walk in, settle into your seat, and already know what you are going to order. Coffee the way you like it. Your favorite dish. Maybe even your usual table. At Squeeze In, we see it every day. Guests who come in for […]

Why Breakfast Is the Most Nostalgic Meal of the Day

There is something about breakfast that feels different from every other meal. It is not just about starting the day. It is about memory, comfort, and the routines that stay with us for years. Long before people searched for “brunch near me” or “best breakfast near me,” breakfast was already part of something meaningful. It […]

Celebrating 15 Years of Brunch at Squeeze In South Reno

Fifteen years ago, on April 1, 2011, Squeeze In South Reno opened its doors. What started on April Fool’s Day quickly turned into something truly special, becoming a go-to destination for locals and visitors searching for the best brunch in Reno. From the very beginning, South Reno has been all about bringing people together over […]

New Flavors, Happy Guests: Why Squeeze In Is Known for the Best Brunch in Reno

If you’re searching “brunch near me”, you are looking for more than just a meal. You want something memorable, customizable, and made with care. At Squeeze In, we believe a great brunch starts with great listening. Our guests are the heartbeat of everything we do. From the way we craft our menu to the limited-time […]

Fresh Flavors Have Arrived at Squeeze In!

If you are tirelessly searching for the best brunch, or simply typing “brunch near me” or “breakfast near me” into your phone, Squeeze In has two new reasons to stop by. Our newest limited time menu items are packed with fresh flavor, comforting ingredients, and the creative twist you expect from your favorite local brunch […]

Culture First: The Key to Thriving in Today’s Brunch Industry

Across the restaurant industry, labor challenges continue to shape how businesses grow, adapt, and succeed. Hiring is important, but retention has become the real differentiator. Restaurants that thrive are not just filling roles. They are building cultures people want to be part of. For breakfast and brunch restaurants especially, where energy, hospitality, and teamwork define […]

National Pancake Day: The Perfect Excuse to Indulge in a Stack Worth Savoring

Squeeze In Franchising Food Breakfast Franchise

Every year on March 4, breakfast lovers across the country celebrate one of the most delicious holidays on the calendar. National Pancake Day is more than just a fun excuse to enjoy something sweet. It is a celebration of comfort, tradition, and the simple joy of a perfectly made stack. If you have a craving […]