Exclusive Interview with Our CEO: Vision for the Future
Since stepping into the role of CEO in 2022, Amir Sabetian has been a driving force behind Squeeze In’s continued growth and innovation. In this interview, Amir shares his vision for the future of the brand, discussing the challenges and opportunities that lie ahead. From expanding our footprint to embracing new technology trends, Amir’s leadership […]
Original Squeeze In Truckee location celebrates 50 years in business
If you lived in or visited the Truckee area at any point since 1974, then chances are you’ve visited (or at least heard about) the 10 feet wide by 62 feet long experience that is the Squeeze In. Serving up the “best omelettes on the planet,” this unique restaurant with the writing on the walls […]
Squeeze In’s Nebraska Rae Omelette
To try and decide each week where and what to eat in and around the basin can be a challenge – there are so many amazing choices. In this feature we’ll dive into dishes that will surely satisfy those hunger pangs and leave you wondering where to go next. If you were to ask me […]
The Evolution of the Squeeze In Menu: Balancing Classics with Innovation
At Squeeze In, we pride ourselves on offering a menu that balances beloved classics with innovative new dishes. Our culinary journey reflects our commitment to catering to our guests’ evolving tastes while staying true to the unique flavors that define Squeeze In. Here’s a look at how our menu has evolved over the years, blending […]
The Heartwarming Origins of Squeeze In: A Journey from Cozy Nook to National Sensation
Nestled in the picturesque Sierra Nevada mountain town of Truckee, CA, Squeeze In first opened its doors in 1974, offering a unique and intimate breakfast experience. At just 10 feet wide and 62 feet long, guests literally have to “squeeze in” to enjoy the cozy nook that promises ‘the best omelettes on the planet.’ This […]
Pushing Franchise Growth, Squeeze In Embraces Boozy Breakfasts and Relaxed Vibe
Generous mimosas, hearty breakfast portions and an atmosphere that’s anything but pretentious are among the attributes Shila Morris and Kay Young believe help Squeeze In stand out in a breakfast and lunch space rife with competition—and they’re confident the restaurant their family has owned for more than 20 years is ready for the national stage. […]
Top 5 Breakfast & Brunch Franchises
Breakfast and brunch have become increasingly popular in recent years With many people looking for a delicious and filling meal to start their day. As a result, breakfast and brunch franchise restaurants have become an attractive investment opportunity for entrepreneurs looking to tap into this growing market. Here are the top five best franchise restaurants […]
Low Stress Business Model
Low Startup Franchise Restaurant Masters Low Stress Business Model! Restaurants are well-known as a high stress environment. From investors to servers, everyone has a reason to feel overwhelmed in a rapidly changing, highly competitive industry.
Hear From Shila Morris And Kay Young of Squeeze In
NRN editors discuss Jack in the Box’s future, California’s minimum-wage bill and social-media listening This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches, and Leigh Anne Zinsmeister spoke about Jack in the Box’s “playbook” for new markets. Jack in the Box is expanding outside of […]
The Location Marks The Seventh Nevada Location—with More Planned—in This Independent Chain That Originated On Main Street In Truckee
Openings Popular local breakfast and lunch spot Squeeze In has announced that it will be ringing in 2024 with a new restaurant in Fernley, specifically at the Fernley Village Marketplace, 1480 Highway 95A North. The location marks the seventh Nevada location—with more planned—in this independent chain that originated on Main Street in Truckee. Learn more […]
