How New Dishes Are Created at Squeeze In: From Flavor Trends to Your Fork

Ever wonder how Squeeze In comes up with the crave-worthy dishes on our seasonal specials menu? It’s not random—it’s a creative, collaborative, and flavor-forward process designed to bring you the best breakfast and lunch dishes in the West. We work closely with professional chefs and monitor emerging food trends to ensure every special reflects what […]
Why It Feels Like Home

At Squeeze In, that “home away from home” feeling isn’t a happy accident—we build it intentionally through our core company values: Live to Serve, Show the Love, Provide an Experience, Celebrate to Elevate, and Grow. We live to serve by treating every guest like family, making sure each visit is filled with care, connection, and […]
Squeeze In Celebrates Earth Day: Big Breakfasts, Small Footprints

At Squeeze In, we’re flipping more than just omelettes—we’re flipping the script on what it means to dine sustainably. This Earth Day, April 22, we’re proud to spotlight how we blend our signature big breakfasts with small, intentional choices that care for the planet. Certified Green, Inside and Out We’re honored to be Green Dining […]
The Evolution of Squeeze In: From Humble Beginnings to Must-Visit Brunch Destination

Looking for the best brunch spot with a unique history and unforgettable flavors? Squeeze In has grown from a tiny hole-in-the-wall breakfast joint to a beloved brunch restaurant with locations across multiple states. Known for oversized omelettes, fresh ingredients, and a fun, welcoming atmosphere, Squeeze In continues to attract brunch lovers nationwide. If you’re curious […]
What Makes Squeeze In Stand Out? Lessons of a Franchise serving Big Brunch in Small Spaces

In the crowded world of restaurant franchises, standing out is no small feat. Yet, Squeeze In has managed to carve out a niche that blends big flavors, a warm atmosphere, and a proven business model—all within cozy, intimate dining spaces. What’s the secret? A mix of innovation, community, and a deep understanding of what makes […]
The Squeeze In Experience: Where Breakfast Becomes a Beloved Tradition

For breakfast lovers, it’s more than just the first meal of the day—it’s a chance to connect, celebrate, and create lasting memories. At Squeeze In, we believe dining out should be an experience, not just a routine. From our quirky decorand friendly service to crave-worthy food, we’ve become a go-to breakfast and brunch destination for […]
Balancing Indulgence & Nutrition: The Squeeze In Approach

At Squeeze In, we believe a great breakfast should be both indulgent and nutritious, giving guests the flexibility to enjoy a meal that fits their lifestyle—without compromise. Whether someone is looking for a protein-packed start to the day, a veggie-forward meal, or a weekend treat, our menu is built to offer the perfect balance of […]
The Secret Sauce: How We Keep the Squeeze In Magic Alive

At Squeeze In, there’s something special about every visit. It’s more than just the smell of sizzling bacon or the sight of a perfectly fluffy omelette—it’s the feeling you get when you walk through the doors. A warmth that’s as comforting as a fresh cup of coffee, a buzz of energy that turns a simple […]
A Family’s Tradition: Finding Home in a Special Restaurant

For nearly two decades, Mark and Linda have made a beloved Truckee restaurant an essential part of their family’s story. As visitors from out of town, they never expected to form such a deep connection to a place so far from home—but thanks to their daughter’s keen eye, that’s exactly what happened. Back in 2006, […]
Celebrating 50 Years of Squeeze In: $50,000 Donated in 2024!

In 2024, we set an ambitious goal to give back $50,000 to our communities in honor of Squeeze In’s 50th anniversary. With the help of our incredible guests, team, and partners, we’re thrilled to announce: We did it! Since opening our doors in 1974 in Truckee, CA, we’ve been more than just a place to […]