After Nearly 50 years, Squeeze In Is Finally All Grown Up

Squeeze In, which started as a tiny restaurant in Truckee, Calif. in 1974, has ambitious growth plans behind its ‘vibe and a half.’ When Shila Morris was 17 and her younger sister Kay Young was 10, their parents cashed in all of their savings and retirement funds to buy a tiny concept called Squeeze In […]
Squeeze In Will Kick Off Franchising Efforts With A New Store Opening In 2024

Squeeze In, the lively breakfast and lunch spot known for serving up the “best omelettes on the planet” since 1974, announced that it will be ringing in 2024 with a new restaurant in Fernley, Nevada. The location marks the seventh Nevada restaurant for the Main Street Truckee original, and will be situated at the Fernley […]
Popular Breakfast Spot will ‘Squeeze In’ to Fernley Nevada Soon

Squeeze In, the lively breakfast and lunch spot known for serving up the best omelettes on the planet since 1974, announced that it will be ringing in 2024 with a new restaurant in Fernley, Nevada. The location marks the seventh Nevada restaurant for the Main Street Truckee original, and will be situated at the Fernley […]
Best Breakfast / Brunch in Reno

10Best Breakfast and Brunch Spots in Reno Breakfast and brunch in Reno can range from a quick bite of pastry and coffee at a coffeehouse (like the popular Coffeebar near Midtown) or a luxury Sunday brunch buffet at Silver Legacy’s Sterlings. In between you have a wide range of classic cafes and diners that will […]
How a Diner Gets the Most Out of Social Media

Squeeze In is a modest little breakfast-and-lunch diner with four locations in the greater Reno, Nev. area. The restaurants are open seven days a week, 7 a.m. to 2 p.m. While online commenters rave about the food, I can’t get over how creatively this little chain has managed its social media. It has a Web […]