The Heartwarming Origins of Squeeze In: A Journey from Cozy Nook to National Sensation
Nestled in the picturesque Sierra Nevada mountain town of Truckee, CA, Squeeze In first opened its doors in 1974, offering a unique and intimate breakfast experience. At just 10 feet wide and 62 feet long, guests literally have to “squeeze in” to enjoy the cozy nook that promises ‘the best omelettes on the planet.’ This […]
Pushing Franchise Growth, Squeeze In Embraces Boozy Breakfasts and Relaxed Vibe
Generous mimosas, hearty breakfast portions and an atmosphere that’s anything but pretentious are among the attributes Shila Morris and Kay Young believe help Squeeze In stand out in a breakfast and lunch space rife with competition—and they’re confident the restaurant their family has owned for more than 20 years is ready for the national stage. […]
Hear From Shila Morris And Kay Young of Squeeze In
NRN editors discuss Jack in the Box’s future, California’s minimum-wage bill and social-media listening This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches, and Leigh Anne Zinsmeister spoke about Jack in the Box’s “playbook” for new markets. Jack in the Box is expanding outside of […]
The Location Marks The Seventh Nevada Location—with More Planned—in This Independent Chain That Originated On Main Street In Truckee
Openings Popular local breakfast and lunch spot Squeeze In has announced that it will be ringing in 2024 with a new restaurant in Fernley, specifically at the Fernley Village Marketplace, 1480 Highway 95A North. The location marks the seventh Nevada location—with more planned—in this independent chain that originated on Main Street in Truckee. Learn more […]
After Nearly 50 years, Squeeze In Is Finally All Grown Up
Squeeze In, which started as a tiny restaurant in Truckee, Calif. in 1974, has ambitious growth plans behind its ‘vibe and a half.’ When Shila Morris was 17 and her younger sister Kay Young was 10, their parents cashed in all of their savings and retirement funds to buy a tiny concept called Squeeze In […]
Squeeze In Will Kick Off Franchising Efforts With A New Store Opening In 2024
Squeeze In, the lively breakfast and lunch spot known for serving up the “best omelettes on the planet” since 1974, announced that it will be ringing in 2024 with a new restaurant in Fernley, Nevada. The location marks the seventh Nevada restaurant for the Main Street Truckee original, and will be situated at the Fernley […]
Popular Breakfast Spot will ‘Squeeze In’ to Fernley Nevada Soon
Squeeze In, the lively breakfast and lunch spot known for serving up the best omelettes on the planet since 1974, announced that it will be ringing in 2024 with a new restaurant in Fernley, Nevada. The location marks the seventh Nevada restaurant for the Main Street Truckee original, and will be situated at the Fernley […]
Best Breakfast / Brunch in Reno
10Best Breakfast and Brunch Spots in Reno Breakfast and brunch in Reno can range from a quick bite of pastry and coffee at a coffeehouse (like the popular Coffeebar near Midtown) or a luxury Sunday brunch buffet at Silver Legacy’s Sterlings. In between you have a wide range of classic cafes and diners that will […]
How a Diner Gets the Most Out of Social Media
Squeeze In is a modest little breakfast-and-lunch diner with four locations in the greater Reno, Nev. area. The restaurants are open seven days a week, 7 a.m. to 2 p.m. While online commenters rave about the food, I can’t get over how creatively this little chain has managed its social media. It has a Web […]
