Squeeze In Announces First Texas Location Coming to San Antonio in 2026
Brunch lovers in Texas have something to celebrate. Squeeze In, the beloved breakfast and lunch restaurant famous for its legendary omelettes and family-friendly atmosphere, is officially coming to San Antonio. The flagship Texas location is set to open in summer 2026, bringing the restaurant’s signature playful energy and crave-worthy brunch menu to the Lone Star […]
Squeeze In Partners with Big Brothers Big Sisters for Community Impact
Squeeze In has always believed that a thriving community is built on connection, support, and a little bit of fun. That belief comes to life each year through an ongoing partnership with Big Brothers Big Sisters, a nonprofit dedicated to mentoring underprivileged kids and helping them reach their full potential. From golf courses to gala […]
A Warm Welcome for Squeeze In at Reno’s Experience District!
Bringing Breakfast Magic to Midtown Reno in Spring 2026 Reno’s vibrant Experience District (RED) is about to get even more delicious! Squeeze In famous for serving “the best omelettes on the planet” since its humble start in Truckee, CA in 1974 is opening a brand-new location at 2020 Red Drivein Spring 2026. A Local Family’s New […]
Squeeze In and The Eddy House: Giving Back to Our Community Together
At Squeeze In, we’re passionate about great breakfasts and making a difference in our communities. This November, select Squeeze In locations are teaming up with The Eddy House for National Homeless Youth Awareness Month. At our participating Northern Nevada and Northern California locations, guests are invited to help make a difference for local youth through […]
Why Breakfast and Lunch Franchises Are a Smart Investment – and How Squeeze In Fernley is Leading the Way!
In the ever-evolving world of franchising, breakfast and lunch concepts are sizzling hot (and not just because of the griddle!). These businesses offer a unique blend of simplicity and profitability that makes them an irresistible option for aspiring franchise owners. If you’re considering diving into the world of franchising and are looking for a venture […]
The Heartwarming Origins of Squeeze In: A Journey from Cozy Nook to National Sensation
Nestled in the picturesque Sierra Nevada mountain town of Truckee, CA, Squeeze In first opened its doors in 1974, offering a unique and intimate breakfast experience. At just 10 feet wide and 62 feet long, guests literally have to “squeeze in” to enjoy the cozy nook that promises ‘the best omelettes on the planet.’ This […]
Pushing Franchise Growth, Squeeze In Embraces Boozy Breakfasts and Relaxed Vibe
Generous mimosas, hearty breakfast portions and an atmosphere that’s anything but pretentious are among the attributes Shila Morris and Kay Young believe help Squeeze In stand out in a breakfast and lunch space rife with competition—and they’re confident the restaurant their family has owned for more than 20 years is ready for the national stage. […]
Hear From Shila Morris And Kay Young of Squeeze In
NRN editors discuss Jack in the Box’s future, California’s minimum-wage bill and social-media listening This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Sam Oches, and Leigh Anne Zinsmeister spoke about Jack in the Box’s “playbook” for new markets. Jack in the Box is expanding outside of […]
The Location Marks The Seventh Nevada Location—with More Planned—in This Independent Chain That Originated On Main Street In Truckee
Openings Popular local breakfast and lunch spot Squeeze In has announced that it will be ringing in 2024 with a new restaurant in Fernley, specifically at the Fernley Village Marketplace, 1480 Highway 95A North. The location marks the seventh Nevada location—with more planned—in this independent chain that originated on Main Street in Truckee. Learn more […]
After Nearly 50 years, Squeeze In Is Finally All Grown Up
Squeeze In, which started as a tiny restaurant in Truckee, Calif. in 1974, has ambitious growth plans behind its ‘vibe and a half.’ When Shila Morris was 17 and her younger sister Kay Young was 10, their parents cashed in all of their savings and retirement funds to buy a tiny concept called Squeeze In […]